When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.

But as these games generated billions of dollars, the studios realized the massive potential of building a true intellectual property.

Environmental Storytelling

Because there are no cutscenes or dialogue boxes during a ranked match, developers must rely on environmental storytelling.

A crashed airship in the background of a snowy mountain arena might precede the release of a new flying machine unit.

• Small easter eggs are hidden in the corners of the maps.
• A flooded arena might imply a recent catastrophic event.
• It reflects your growing power and status within the realm.

Giving Life to the Cards

The way a heavy tank lumberingly swings its massive club tells you everything you need to know about its intelligence and power.

Furthermore, developers release short, high-quality cinematic trailers outside of the game to establish relationships between the cards.

The IP Expansion

By investing in lore and character design, developers transform a simple mobile app into a massive transmedia franchise.

The next time you deploy a card, take a second to read its description or watch its deployment animation closely.

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