The business model of mobile and PC gaming has shifted dramatically over the past decade.

When done incorrectly, heavy monetization can ruin the player experience and destroy a game’s community.

The Premium Track

One of the most universally accepted forms of monetization today is the seasonal battle pass.

• Battle passes are relatively cheap.
• Free-to-play users still get a free track.
• It replaces the predatory loot box systems of the past.

Pay-to-Win vs. Pay-to-Progress

A massive point of contention in the community is whether these games are inherently pay-to-win.

This means free players must grind for months or years to reach an equal footing with paying ‘whales’.

Evolving Revenue Models

The balance of power between player satisfaction and corporate profit will dictate the genre’s future.

Ultimately, players will happily support a game that respects their time and provides genuine entertainment.

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