With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.

Defining the Casino Affiliate

An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

How Affiliates Get Paid

Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.

If an affiliate refers a “whale” who loses thousands every month, the affiliate makes a massive, continuous profit.

The CPA Payment Structure

Instead of a percentage of losses, the casino pays the affiliate a single, flat fee for every depositing player.

This model is preferred by affiliates who need immediate cash flow rather than waiting for long-term player losses.

The affiliate ecosystem is a fascinating, hidden engine that drives the entire online casino economy.