With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

The Mechanics of Getting Paid

When an affiliate signs up for a program, they are given unique tracking links to place on their website or social media.

Alternatively, some affiliates prefer CPA (Cost Per Acquisition), receiving a flat fee (e.g., $150) for every player who makes a minimum deposit.

• Affiliates only get paid on the ‘Net Gaming Revenue,’ meaning the casino deducts the cost of bonuses and licensing taxes first
• If a referred player wins a massive jackpot, it can push the affiliate’s account balance into the negative
• Most programs implement a ‘No Negative Carryover’ policy, wiping the slate clean at the start of every month

Navigating the Morals of Casino Marketing

Because RevShare ties the affiliate’s income directly to the financial ruin of the player, it is a highly controversial business model.

The best marketers in the space prioritize user safety, warning their audience about wagering requirements and rogue casinos.

While the industry is incredibly lucrative, it is highly competitive and closely scrutinized by government regulators.