With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

Understanding Revenue Share and CPA

If a player clicks the affiliate’s link, registers an account, and deposits money, the affiliate earns a commission.

Alternatively, some affiliates prefer CPA (Cost Per Acquisition), receiving a flat fee (e.g., $150) for every player who makes a minimum deposit.

• Revenue Share provides passive income as long as the referred player continues to gamble on the site
• CPA offers guaranteed, immediate cash but you forfeit any future earnings if the player becomes a high-roller
• Hybrid deals exist, offering a smaller upfront CPA combined with a lower ongoing RevShare percentage

The Dark Side of Promoting Gambling

The moral implications of profiting directly from someone else’s gambling losses cannot be ignored.

Responsible affiliates heavily promote safe gambling practices and only partner with strictly regulated, legitimate operators.

Ultimately, it is a complex business that sits in the grey area between marketing genius and ethical compromise.