With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

Instead of spending millions on traditional TV ads, casinos pay independent website owners to send them traffic.

How the Affiliate Model Works

Marketers receive specialized URLs that track exactly which players they have referred to the betting site.

Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player’s net losses for life.

• The most successful affiliates build massive review sites detailing the pros and cons of hundreds of different casinos
• Trust is crucial; if an affiliate promotes scam sites, they quickly lose their audience and their income stream
• SEO (Search Engine Optimization) is the primary skill required to rank these review sites on Google

Navigating the Morals of Casino Marketing

Because RevShare ties the affiliate’s income directly to the financial ruin of the player, it is a highly controversial business model.

However, shady affiliates often use aggressive, misleading tactics to trick vulnerable people into depositing money.

Succeeding as a casino affiliate requires deep SEO knowledge, significant investment, and a strong moral compass.